What is Sober Sthlm about?
An ode to our community and the idea of human connection.
According to The Oxford English Dictionaries “Sober” has many meanings. Two of them describe our brand very well: Sophisticated in tone, balanced and realistic. Free from the use of addictive substances.
It all began with one question: “Do I belong here?” The core question I used to ask myself in life. Feeling lost seemed to be the only thing I knew. After getting sober, I noticed I had stopped asking myself. Somehow I knew I was exactly where I belonged. I was connected.
Although “belonging” includes an individual’s sense of connection to and personal identification with the whole, “community” embraces an individual’s participation and belief in something larger than themselves. Supporting a community involves collectively establishing a group’s values and norms. We share beliefs, values, attitudes, and behaviors, but individual identities are retained.
My designs are subtle reminders of where I belong. By launching Sober I am making them available to everyone needing the same reminder.
Are you ready to join Sober Sthlm? Together we are contributing to a shared vision.