An ode to our community and the idea of human connection.

According to The Oxford English Dictionaries “Sober” has many meanings. Two of them describe our brand very well: Sophisticated in tone, balanced and realistic. Free from the use of addictive substances.

At the heart of it all is THE SOBER FAMILY.

A global community of individuals in recovery who share their journeys, inspire one another, and extend hope to those still struggling. It is a movement for anyone healing from addiction or supporting a loved one, offering a sense of belonging and a place to be seen, heard, and understood.

Recovery is not just possible. It is powerful. 
Join us in spreading a message the world needs to hear: sobriety is strength, and life in serenity is worth celebrating. Be proud of your journey. Show others what’s possible. Every step forward you take inspires someone else to begin.

It all began with one question: “Do I belong here?” The core question I used to ask myself in life. Feeling lost seemed to be the only thing I knew. After getting sober, I noticed I had stopped asking myself. Somehow I knew I was exactly where I belonged. I was connected. 

Although “belonging” includes an individual’s sense of connection to and personal identification with the whole, “community” embraces an individual’s participation and belief in something larger than themselves. Supporting a community involves collectively establishing a group’s values and norms. We share beliefs, values, attitudes, and behaviors, but individual identities are retained. 

My designs are subtle reminders of where I belong. By launching Sober I am making them available to everyone needing the same reminder.

Take a stand. Be seen. Be heard.
Follow us on Instagram @Sobersthlm and tag us when wearing your Sober piece — your statement of resilience, courage, and hope.

By speaking openly about addiction, we’re not just breaking the silence — we’re building a new future. It's time to start rewriting the story of addiction, and it starts with you.

With love, Julia

About Julia, Founder

Certified CBT Therapist | Private Strategic Behavioural Advisor

Before establishing my private counselling cognitive behaviour therapy practice and founding Sober Sthlm, I worked within the financial sector and entrepreneurial environments.

My path into this work was not purely professional. It was also deeply personal.

Earlier in life, I experienced significant mental health challenges, including periods of severe psychological distress, severe addiction, and repeated contact with healthcare services. There were times when my future was genuinely uncertain.

What I learned through those experiences continues to shape the way I work today.

I understand first-hand that it is entirely possible for someone to appear highly functional, successful, and capable on the outside whilst privately struggling with profound emotional pain, destructive patterns, or a life that feels increasingly unmanageable.

Recovery taught me that meaningful change is possible, but rarely through insight alone. It requires courage, honesty, accountability, and consistent action over time.

Those experiences ultimately led me to change direction professionally and dedicate my work to helping others navigate their own challenges and create lasting behavioural change.

Today, my work is focused exclusively on behavioural advisory, CBT-based support, and personalised client work